Your business needs a CRM and here's why

If you're like most businesses, you rely on CRM software to manage your customer relationships. CRM software is essential for tracking customer data, managing sales leads, and more. But not all CRM software is created equal - many off-the-shelf CRM solutions are generic and don't meet the specific needs of your business. That's where custom CRM software comes in. A custom CRM solution is one that's been designed specifically for your business and your workflow, and as a result, it offers several benefits that off-the-shelf CRMs can't match.

What is CRM software, and why should your business use it?


CRM software is customer relationship management software, and its function is to help businesses track and manage customer data, sales leads, and more. Without it, businesses would have difficulty keeping track of their customers, understanding their sales data and pipeline, and managing their sales staff. But while there are many off-the-shelf CRM tools on the market, not all of them are created equal, and some won't have the features your business needs, while others will be too complex (and expensive) for your needs A custom CRM solution is a CRM tool that's been designed specifically for your business, taking into account your unique workflow and needs. As a result, it offers several benefits that off-the-shelf CRMs can't match. Here are the top five benefits of investing in a custom CRM tool:

1) Flexibility

Because your business is unique, your CRM software should be too. With a custom CRM solution, you have the flexibility to add or remove features as needed. Off-the-shelf CRM software is inflexible and difficult to change, so if your business changes, you're stuck with a CRM that doesn't fit your needs anymore. A custom CRM solution is adaptable and can be easily changed to meet the needs of your business - now and in the future.

2) Cost-effective

A custom CRM solution is more cost-effective than an off-the-shelf CRM in the long run. With a custom CRM, you're only paying for the features you need, so you're not wasting money on features you'll never use. And because your CRM is designed specifically for your business, it will be easier to use and require less training, so you'll save money there too.

3) User-friendly

A custom CRM solution is designed with your specific workflow in mind, so it will be much easier to use than an off-the-shelf CRM. With a custom CRM, you won't have to waste time trying to figure out how to use features that don't make sense for your business - everything will be designed with your needs in mind. As a result, you'll be able to get up and running quickly, and you won't need to spend as much time training your staff on how to use the software.

4) Unique features

With a custom CRM solution, you can add any feature you need to make your CRM work for your business. If you need a specific report or want to integrate your CRM with another software tool, you can do that with a custom CRM. Off-the-shelf CRMs are inflexible and usually can't be customised, so you're stuck with whatever features they come with

5) You can provide better customer service

A custom CRM solution gives your business the ability to provide better customer service. With a custom CRM, you can add features that will make it easier for your staff to track and manage customer data. As a result, your staff will be able to find the information they need quickly, and they'll be able to provide more responsive customer service to your clients.
Investing in a custom CRM tool is a smart move for any business. With a custom CRM, you'll get the flexibility, cost-effectiveness, user-friendliness, and unique features you need to make your CRM work for your business. And best of all, you'll be able to provide better customer service to your clients. So if you're looking for a Custom CRM solution that's tailored to your business, contact us today via our online form or call us on 07 5447 9962 to arrange a free consultation.