In order for a business to thrive, data is essential. Data storage is important, however, it's more important to know how to read it and use it to drive growth.

Result-driven data is quite complex to handle and if it's not grouped and categorised efficiently it can lead to a world of frustration and misinformed decisions.

Fortunately, you can simplify the process of managing your data by using custom CRM software.

At Megabits, we solve the problems and limitations your business faces. We're well aware of potential threats to organisations and we know how to protect your business with a comprehensive solution.

What is Customer relationship management (CRM) software development?

Data plays a critical role in the running of any business, but every business has its own requirements. With bespoke CRM software, you can address the most critical customer touchpoints and customise them according to your company's needs.

You're likely to have a range of teams in your business, each with different roles. It's not feasible though to expect the marketing, sales, or support team to extract and understand data from the same CSV file.

Here's where CRM software can really shine.

Data can be translated into the format that's required for each team or department in your business.

Why should you invest in CRM software?

With digital transformation taking the world by storm, businesses are needing to prioritise customer interaction over everything else. As the major stakeholders, customers have made businesses customer-centric. In order to provide customers with the best service, businesses need accurate and sufficient data.

CRM software allows you to identify potential customers for your products, so you can market to the right demographic, saving you a lot of time and money. It also provides important data insights enabling every member of the team to monitor the communication between the client and the business. An integrated CRM system puts your customer at the top of your business model.

How Does It Compare with Off-the-shelf CRM?

You'll have to decide whether to use a customized CRM system or an off-the-shelf one if you're planning to implement a CRM system for your business. While both have their pros and cons, when it comes to an off-the-shelf CRM system, it has very generalised functions and may not be best for your business. Businesses have different needs, so a pre-built CRM isn't always able to meet all of them.

A custom-built CRM system, on the other hand, can be configured to meet your specific requirements, giving you an edge over off-the-shelf CRMs. Custom-built CRM is crucial for your business if you have a unique business model and will always outperform off-the-shelf CRM.

What kind of Customized CRM can be developed for my business?

In developing a CRM, it all depends on your business requirements, goals, and functions. We've worked on some of the most amazing and unheard of business models, so we're very knowledgeable about current market trends and can make any business model work. Your business has its own strengths, weaknesses, opportunities, and threats� therefore it's essential to choose the CRM that suits it best.

Analytical CRM

An analytical CRM system is the most important CRM system as it helps in gathering the most significant insights from customer data, accumulates a pool of information from several touchpoints and then helps you in decision making. Planning is the main function of Analytical CRM. Analytics CRM provides better insights and access to data in real-time

Operational CRM

An operational CRM system is best for streamlining and automating your sales, as it enables you to see each customer interaction within your company. A sales CRM can help you manage your marketing and sales effectively, saving you both time and money. Operational CRM has the following advantages

• Hands off organisation and management of contacts
• You can automate the process of generating leads or scoring them
• Helps in automating the sales process and keeps the team from becoming overwhelmed.
• Can automate the marketing to your leads via data analysis
• It provides an opportunity to create a help desk

A custom-built operational CRM can help you manage your marketing and sales even if you're short on time

Collaborative CRM

It is also known as strategic CRM. You should choose collaborative CRM if you want a CRM that can help you share information about customers across different teams. Coordination and teamwork are enhanced as a result.

While the other two types are also capable of this to a degree, strategic CRM has a complete focus on customer service and satisfaction rather than just customer acquisition.

All these CRM systems are unique in their own way, but when we combine all these systems into one you'll get some amazing results!

How else can my business benefit from customized CRM development?

Why do you need CRM? Well, here's why. Just some of the benefits of customized CRM include:

• All features, no bloat: A customized CRM solution only contains the features your business needs. It can be dedicated to supporting your business model and is comparatively less complex and cost-effective.
• Flexibility: A CRM designed for your business is your chance for future changes and upgrades.
• Improving workflows: Optimize your time by developing processes and workflows for each department like sales, marketing etc as needed.
• Less training: You and your staff will need less time training as it's known what's waiting for you at the other end.

What is the process to develop a custom CRM system?

• Collecting project requirements: It : This is an important step since it helps us formulate a working strategy based on what your business requirements are.
• Analyzing the project's plan The: The second phase includes mapping out all the requirements gathered from stakeholders and investigating industry trends to ultimately create the perfect CRM for you.
• Designing It: This phase lays the groundwork for future development and we'll keep you informed as the design is developed according to input from you and other stakeholders. Soon it'll be over to you for design approval.
• Development, QA, & Testing: During this phase, the team develops, analyses, and tests the system.
• Application After: The development team deploys the application, while the test engineers ensure everything is working properly.
• Monitoring: As the CRM is being fed information by the users and feedback is being collected from them, the final phase is to patiently monitor it.

Talk to us about your business development needs!

We've already provided CRM solutions for hundreds of online businesses, so get in touch today to see what we can do for you.